In a new study, a team of researchers at the University of Illinois at Chicago and Arizona State University found that fast food chains in predominantly black neighborhoods were more than 60 percent more likely to advertise to children than in predominantly white neighborhoods. The researchers also found that fast food restaurants in middle- and low-income areas tended to direct their ads toward children more often than those in high-income neighborhoods, and those in rural communities tended to market their products to kids more often than those in more urban settings
“Fast food restaurants in black neighborhoods have significantly higher odds of using kids’ meal toy displays to market their products to children compared to restaurants in white neighborhoods,” said Punam Ohri-Vachaspati, the lead author of the study. “The associations we observe are troubling because we know that black children are at higher risk for consuming unhealthy diets including fast food, and have higher prevalence of obesity.”
How do these people sleep at night?