Sebastian Coe’s campaign for the IAAF presidency was supported by £63,000 of public money donated via UK Sport. UK Sport provides money from its international relations budget to promote British sports leaders’ bids for positions in world organisations, and it covered the cost of the Vero Communications consultancy of £52,000 plus VAT which was part of Lord Coe’s bid to take over the leadership of world athletics.
Athletics is a cosy little world. Never mind that public money is being spent on this, isn’t it extraordinary that Coe accepts it, given it is surely prima facie evidence that it will affect his “impartial” role and require him to favour the UK? Otherwise, why, exactly, is he being paid?