When the Guardian first reported the book signing, Johnson’s office said it was “absolutely not a promotional event” and that it would be “completely wrong” to suggest he was doing any intentional publicity around the book. The foreign secretary had gone to the bookshop to speak about press freedom, his office said.
A Foreign Office spokeswoman said at the time: “The foreign secretary was invited to talk about freedom of the press at the oldest known bookstore in Belgrade. The store chose to welcome him by putting some of his books on display and some local people asked him to sign their books.”
In a related development, a second picture has emerged of Johnson holding a signed copy of the same book at an event in Lahore while on a diplomatic trip to Pakistan several weeks later in November.
Slippery Johnson does it again.